My story

I have always loved beautiful things and I am passionate about beautiful fabrics. So it is a joy to me to seek out gorgeous designer fabrics, such as exquisite silks and superbly soft Liberty lawn cottons.

But there is a story here. This is the short version!

I was the first person to sell scrunchies in the UK in 1989 and back then I supplied Harrods, Selfridges, Liberty’s, Fortnum and Mason, Harvest Nichols, Peter Jones, Galerie Lafayette Paris, Molten Brown, as well as boutiques across the country for twelve years.

Our scrunchies on sale in Harrods in the early ‘90’s

After my first order, I was lucky enough to have my grandma buy me a sewing machine and I started making all the scrunchies from my parents house whilst I was still living there. After I couldn’t keep up with demand, I ended up with the most wonderful team of ladies that made them all from home in and around the Cotswolds.

Me making scrunchies and being filmed for Central News!

Fast forward to today and with the come back of scrunchies, it was the perfect time to indulge my love of fabric and passion for beautiful things and start a new business.

I hope you love them as much as I do! 

Sarah x